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Whatever You Think, Think the Opposite, by Paul Arden
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Illustrated throughout, 'Whatever You Think Think The Opposite' looks at life the wrong way in a bid to explain the benefits of making wrong decisions.
- Sales Rank: #61658 in Books
- Brand: Arden, Paul
- Published on: 2006-03-10
- Released on: 2006-03-10
- Original language: English
- Number of items: 1
- Dimensions: 7.00" h x .44" w x 4.88" l, .41 pounds
- Binding: Paperback
- 144 pages
From Publishers Weekly
Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.
Most helpful customer reviews
52 of 53 people found the following review helpful.
It is never too late to be creative and live your dreams
By TVDIVA
Pushing sixty and laid off from my last job of a decade made me put things into perspective. I started out at my last company (over a decade ago) able to be creative and resolve tense situations and technical snafus with total carte blanche. But due to several company merges, the last five years found my creativity shut down in lieu of taking direction (with no input allowed) for day to day operations. I turned my brain off and just waited as the layoffs got closer and closer to me. Now that I am free again, I found this book a great help in kick starting my brain. After reading it I decided I would take a "Roman Holiday" - just spend the summer doing what I want to do before I choose a "job" or "career" to go back to.
I am taking all sorts of classes - music, writing, painting, investing (so I do not waste any money and do not stress out about having the summer off), meditation, tai chi.
I read through this book once. Now I am taking a page a day, and journaling my own thoughts to what I have read. What I am finding out is that I am birthing a different person from a month ago, a year ago, a decade ago. And that new person will have something fun and wonderful to offer in the new work I choose that brings me joy.
I highly recommend this book if you feel your creativity has abandoned you. Your mojo has not left you - it is just waiting for you to awaken it from a long nap and for you to start playing together again.
0 of 0 people found the following review helpful.
This is an invaluable little tool of a book...
By MSC
This along with his others are short, insightful, and must haves in actual book form. The ability to have this and peruse through when ideas or insights just aren't coming is priceless. It helps jar your thought process and helps you too think. This is an invaluable little tool of a book you'll refer to for years. This is my second copy to replace my former.
0 of 0 people found the following review helpful.
Bravo
By DAG
I love Paul Ardens books. That's all I have to say. I loved the way he transition his thoughts.
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